Posters & Flyers
In 2012, Arcadia Publishing decided to rebrand their company into what they are now known as today — Arcadia Press, a name uniting two small indie presses in the Charleston area, The History Press & Arcadia Publishing. I had the pleasure of creating two pieces of collateral for their new identity after joining their creative team at the end of 2016. One piece was a family tree, as seen above. The illustration in the background was done with my Wacom in Adobe Illustrator and then brought into the background of a chart I formatted in InDesign. The company’s new colors were used to embrace their new identity.
The second piece I completed was created to display the values of Arcadia’s practices. A simple design was desired in order to communicate the message they wanted to convey. A series of sketches led to the development of this particular version after collaborating with the production director. This poster was built in Photoshop using my Wacom tablet. The attention to line work made my process very tedious in its completion. The text and logo were added into the final illustration in Indesign.
In loving memory of Cynthia Graham Hurd, a victim of the 2015 Emanuel AME Church shooting, the Charleston County Public Library held an event to honor Hurd’s lifelong dedication to literacy. The public library came to Arcadia Press seeking help in further endorsing the event. This led to a flyer and poster design that showcased a bike rack Arcadia Press had donated, the organizations involved, and information for potential attendees. A photo of the bike rack was manipulated in Photoshop. The information for the event was later added in Indesign.
This poster showcases the typeface “Rochester,” by Gillian Fisher. Every shape and line shown was created by manipulating the letters of the font. This poster was laid out in a way that advertised the font elegantly, featuring a perfect balance of positive and negative space with just the right amount of color variation to grab the eyes of others. Ascenders and descenders of certain letters were used in a way that kept the eye traveling while emphasizing the letters within the entirety of the composition.
Programs Utilized: Adobe Illustrator