Southern Breads Campaign
Magazine Advertisement & Banner Production | An Arcadia Press Title
My first assignment at Arcadia Press led to my first piece of published work for “Publisher’s Weekly” Magazine. I designed a sixth of a page advertisement and moved on to produce other print collateral. I developed 6 variations before finalizing the ad. In the process of its development I came up with the “Knead a little sugar?” saying and mason jar graphic to elaborate upon the book’s topic. The end products gave off a rustic feel that successfully united the graphics and book cover in one piece for each format.
Programs & Accessories Utilized: Adobe Illustrator & InDesign; Wacom Intous Pro
Lost Restaurants of Sacramento Campaign
Banner Production |Recipe Card | An Arcadia Press Title
Working with the marketing department at Arcadia Press, I created a banner and recipe card for their authors, Maryellen and Keith Burns. Both promotional pieces were used at a book event they were attending – “Literary Feast” in San Francisco, California. Highlighting one of the book’s traditional recipes, the card’s format delivers a vintage feel with a modern and organized twist.
Programs Utilized: Adobe Illustrator & InDesign